Over the summer six of our undergraduate students participated in the exciting Managerial Challenge run by the International Business School (IBS), coming in the top three places for the undergraduate level! Find out more about their submission from the team themselves:

What is the IBS International Managerial Challenge?

Every year IBS Americas, a Sao Paulo based Business School, holds its Managerial Challenge. This year’s challenge was named ‘Digital Transformation Business Study Case’ and focused on discussing either one of the following:  
(a) A company in traditional (offline) industries that implemented some digital initiatives during the COVID-19 outbreak in 2020.  
(b) A company that managed to incorporate digital processes before the crisis and reinforced their integration in the mid of the pandemic.  
(c) A company that was “born digital” before the crisis and managed to enjoy its competitive advantage during the COVID-19 crisis.

Choosing JD Wetherspoon Plc

When the team first came together, thanks to Annie Wisbey about 6 weeks ago, we were pondering the bigger firms, in the Amazon league. After some discussion and brainstorming, we settled on the British pub chain JD Wetherspoon plc. We learnt about the millions of pounds they’ve put towards COVID-19 safety, that they’ve had free internet services since 2006, before the first iPhone was released, and gave suggestions on potential future improvements such as take-away games and competitions.

Whilst our team was spread across various European destinations, we had regular virtual meetings and got our individual sections completed, concatenated and sent off.

Coming in the top three

We’re so proud to be placed in the top three for the Undergraduate level (out of 40+ applicants), landing us all international scholarships of between $4,000 and $5,000. We’ve yet to decide how we’d like to proceed with those due to circumstances. Our tips to any students out there wanting to do something worthwhile? Keep your eyes wide open, spot those opportunities and don’t be shy to give them your best shot!

You can take a look at our paper here, as well as a video summary of our project by Thibau Grumett below.

By Thibau Grumett, Annie Wisbey, Gabriel Knowlson, Fiona Monange, Claudia Bates and Benjamin Cheeseman