Applicants 3 min read

Top reads for aspiring entrepreneurs

Emma Devlin

Emma Devlin posted on

If you’re looking for ways to prepare ahead of starting your degree at Pearson College London, take a look at the reading list below with some recommendations from some of our tutors and current entrepreneurship students!

Easy reading

  1. Zero to One by Peter Thiel
    This book winds basic economic concepts into small business and is a short and easy read.
  2. Start With Why by Simon Sinek
    A classic for young business mentality and how successful businesses think.
  3. Leaders Eat Last by Simon Sinek
    Some awesome insights into what makes a great leader.
  4. Zappos Delivering Happiness by Tony Hsieh
    An awesome tale of a dropshippig business and especially company culture.
  5. Sprint by Jake Knapp
    This book is about design sprints, what they are and an in-detail look at  how to run them.
  6. From Good to Amazing by Michael Serwa
    A nice little motivational book that can be read in under an hour.
  7. Entrepreneur Revolution by Daniel Priestly
    This book is all about the future of entrepreneurship and how to get off the ground.
  8. Oversubscribed by Daniel Priestly
    Another epic book about sales and how to hype your products so when they’re released, lots of people want to buy them.
  9. Add Then Multiply by David Horne
    Very well written and nice and short. All about growing a small/medium business to become huge and sell.
  10. Key Person Of Influence by Daniel Priestly
    A must read for entrepreneurs and how to become important so that people respect you and opportunities come flowing your way.

Mid-Tier

  1. Games People Play by Eric Berne
    This is about psychology between people and psychological games. Understanding small things like how arguments start and how best to understand why people say what they say can be massively advantageous, especially as an entrepreneur.
  2. Sales Genius by Graham Jones
    Secrets of sales that can be quite interesting when applying to small businesses and how to shift products.
  3. Shoe Dog by Phil Knight
    An incredible story about Nike and how it started.
  4. The Infinite Game by Simon Sinek
    All about company culture, mainly in bigger organisations.
  5. The Undercover Economist by Tim Harford
    The basics of economics put in real world scenarios to better understand.
  6. The $100 Startup by Chris Guillebeau
    A collection of stories about small entrepreneurs who started companies through passion to make a nice income, not to become huge behemoths.
  7. The 4 Hour Work Week by Tim Ferriss
    This book is very action. It gives entrepreneurs tasks to do to get off the ground fast and work the least possible. Similarly to above, it’s for setting up smaller companies that are self sufficient.
  8. The Art Of War by Sun Tzu
    This book is only 50 pages long, but needs great focus to properly understand and is all about strategy.
  9. Influencer by Adam Houlahan
    About your LinkedIn presence and how to become respected within your crowd.
  10. Elon Musk by Ashlee Vance
    Talks about Elon’s companies and their start-up phases.
  11. Emotional Intelligence by Travis Bradberry and Jean Greaves
    All about EQ and how to improve it - a crucial skill for leaders and managers.
  12. Rich Dad Poor Dad by Robert Kiyosaki
    About wealth management and how to think about money.
  13. Adapt by Tim Harford
    This is all about how to fail well. It covers everything from strategy in the Iraq war to climate change to ballet dancing. It's an incredibly interesting book that really changes your perspective on challenges/failures and life in general.
  14. Alchemy, by Rory Sutherland
    This is actually about marketing rather than entrepreneurship. However the point the book makes is that it's much easier to change subjective reality than actual reality. When you are trying to start a business and have basically no money, changing subjective reality is much more within your budget.
  15. A Sense of Style by Steven Pinker
    This is a style guide explaining how to write clearly. Given that more of our communication is written than ever before the insight in this book is priceless. Pinker approaches the problem not by simply rattling off grammar rules but by explaining why certain sentences work better than others.

More challenging reads

  1. Losing My Virginity by Richard Branson
    A look into the early days of Virgin and how it all started with some interesting others of his stories.
  2. Superintelligence by Nick Bostrom
    Quite a technical look into the future capabilities of AI.
  3. Inside The Nudge Unit by David Halpern
    How the UK government sways the public’s psychology and decisions through small nudges.
  4. The Vital Question by Nick Lane
    About human evolutions and the future of it.Extreme Ownership by Jocko Willink and Leif Babin
    Stories of two ex Navy Seals and how they’ve applied what they learnt to business scenarios.
Top reads for aspiring entrepreneurs
Share this