It is said Warren Buffet reads 500 pages a day and Bill Gates reads 50 books a year so why not spend part of your Christmas break reading some of our recommendations! The books we have listed are in no particular order and we have included some tutor favourites, classics, award-winners and some based on theories we discuss in lectures/seminars.


Our Book Recommendations

Title: Innovation B2B Marketing
Author: Simon Hall
Released: 2017
Simon Hall is one of the tutors here at Pearson Business School and released a book in 2017 to explore new models, processes and theories in the B2B marketing environment. This guide also investigates new customer buying habits, how the digital era is changing the industry and how marketing professionals are having to find new ways to adapt their traditional practices.

Title: Start with Why
Author: Simon Sinek
Released: 6th October 2011
This book is based on Sinek's theory of starting with why. It is a theory that we often visit during our classes here at Pearson Business School and is all about why you do something and not what you do. The theory suggests that success starts with asking why.

Title: Loonshots: How to Nuture the Crazy Ideas that Win Wars, Cure Diseases and Transform Industries
Author: Safi Bahcall
Released: 19th March 2019
This book is recommended by Bill Gates and is all about a new way of thinking regarding group behaviour and how to deal with progressive breakthroughs. Safi Bahcall, the author, is a physicist turned entrepreneur and uses science to support her theories and ideas.


Title: Blue Ocean Strategy
Author: W. Chan Kim and Renée Mauborgne
Released: 2004 (expanded edition - 2015)
Blue Ocean Strategy is another theory that we often investigate in our classes at Pearson College London. It is the opposite to a Red Ocean Strategy which sugests that markets are very competitive and ruthless. Blue Ocean Strategy is about creating a new market that hasn't been explored in order to avoid competition.

Title: Bad Blood
Author: John Carreyrou
Released: 21st May 2018
'Theranos' was a multibillion-dollar company in Silicon Valley and the CEO Elizabeth Holmes stated she found a way to change the medical industry and blood testing, to make it much cheaper for people. The only problem was the technology didn't work and she got exposed after being valued at almost $5 billion! The company ceased operations in 2018 and the founders are still under investigation by the authorities.

Title: Emotional Intelligence: Why it can matter more than IQ
Author: Daniel Goleman
Released: 12th September 1996
This book is a personal favourite of one of our tutors Sandra Thompson and is all about how our emotions play a part in our intelligence and not just the information we know. It focuses on 'brain architecture' and how our emotions influence our success.


Title: The 7 Habits of Highly Effective People
Author: Stephen R. Covey
Released: 4th January 1999
Another favourite of Sandra! This book investigates ways to solve personal and professional problems and researches fairness, integrity and honesty as keys for success whilst looking into how we can have the security to adapt to our surroundings.

Title: The Rise of Robots
Author: Martin Ford
Released: 2015
The US economy produces a third more today than it did in 1998 whilst the labor force is still the same size. This book uncovers the truth about how robots and technology impact job levels and middle-class demand.

Title: The Infinite Game
Author: Simon Sinek
Released: 15th October 2019
This book is about how working towards victory is different that working towards fulfillment. It suggests that there are two types of games: finite games and infinite games. Finite games have set rules and players, whereas infinite games have fluctuating rules and the players can change suggesting that fulfillment is not all about winning.



Title: Thinking, Fast and Slow
Author: Daniel Kahneman
Released: 10th May 2012
This book is a personal favourite of Will Holt, Dean of Pearson Business School. This book investigates why we make certain decisions and our thought processes. For example, why are judges more likely to deny parole before lunch?

We hope you enjoy our recommendations and if you have any more, feel free to let us know!