Entrepreneurship 2 min read

Student Business: Worth of Mouth

Katie Fiddaman

Katie Fiddaman posted on

As part of Global Entrepreneurship Week, we are showcasing our student business ventures and charities that they have set up either alongside their course, or as part of a personal interest.

This is Worth of Mouth, a media platform which creates diverse Gen-Z engagement by sharing content to inspire, celebrate, and educate young people from underrepresented backgrounds within the UK.

What is the name of your business?

Worth of Mouth

What is the purpose of your business?

Worth Of Mouth is a media platform, which creates diverse Gen-Z engagement by sharing content to inspire, celebrate, and educate young people from underrepresented backgrounds within the UK.

We also use this knowledge and our platform to help businesses connect and market their products and services to Gen-Z Consumers.

What gave you the idea to set up this type of business?

I wanted to provide more positive press about young people, to counter the massive negative media surrounding young people, especially those from minority groups.

The business hopes to change narratives and allow audiences to discover new role-models by using positive representation to boost aspirations. We want to give these young individuals the confidence to take alternative paths to the stereotypical negative ones that we see so often in the media today.

What would be your elevator pitch?

I have created a place where young people can be inspired and have access opportunities to take action on that inspiration.

What have your biggest achievements been to-date, in relation to your business?

  • 200K+ Monthly Website Page Views
  • 150+ Countries Where Articles Have Been Read
  • 130K+ Weekly Social media reach
  • 60% BAME Audience
  • 3 Sold out Youth Networking Events including an event held at Pearson where the CEO John Fallon gave a talk
  • Worked with Harris Federation & Southwark Council & Pearson to facilitate focus groups and Gen-Z engagement research projects

What are your plans for the future of the business?

We have recently officially launched our business services sector, so we are focusing on building our network & clientele. We are also working on collaborating on some video original content with large media partners.

How is Pearson Business School helping you with this enterprise?

My work in the Student Experience team at Pearson Business School as part of my degree apprenticeship has enabled me to share announcements and events to students via newsletters, noticeboards and television screens.

For more information about Pearson College London and our courses, visit our website. Or for more tips, download our Enterprise Guide, which includes advice from Levi Roots!

Student Business: Worth of Mouth
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