My role within the Pearson Higher Education Marketing Team gave me the opportunity to see how marketing and sales teams within large corporations communicate with each other and learn more about business-to-business marketing.
My main activity throughout the internship was creating demo courses and scripts for online homework products to aid Pearson sales and marketing teams across the world. This allowed me to gain exposure across the marketing team and learn how marketing campaigns are put together, launched and measured in terms of success.
To find out more about Pearson Business School Guaranteed Internships, head over to the website.
- By Helena Belcastro Wickett (current student)