In response to industry demand we are launching a new undergraduate degree in BSc (Hons) Digital Marketing. Digital marketing is one of the fastest growing industries and as more companies opt for a ‘digital first’ marketing strategy there is a huge demand for skilled, strategic and driven graduates in the sector.

What do you need to know?

  • UCAS Code: N590
  • Institution code: P34
  • Location: Midtown campus
  • Start date: September 2020
  • Fees: 2020 entry £9,250 p.a
  • Mode of study: Full time (FT)
  • Programme duration: 3 years (FT)
  • Entry requirements: Typical offer: 120 UCAS points (BBB at A levels) and an interview

Why this programme?

  1. It will tackle the central issues facing marketers.
  2. it will give you the latest skills and techniques to become an effective leader in a number of fast paced industries such as digital marketing, communications, PR, advertising and sales.
  3. Our connections with industry will give you the chance to work alongside a variety of companies - from Start-Ups and SMEs to some of the world’s biggest brands.

Our students have previously attended marketing workshops at the Headquarters of Unilever, Savills, L’Oréal, Twinings and Direct Line Group, to name just a few! We focus on experiential learning and there will be plenty of opportunities to work with professionals and real businesses.

Statistics on a laptop
Photo by Carlos Muza / Unsplash

What will you actually study?

First year (level 4)

Core modules:

  • Principles of Marketing (15 credits)
  • Agile App Design for Business (15 credits)
  • Introduction to Digital Marketing (15 credits)
  • Legal and Regulatory Requirements in Digital Marketing and Data (15 credits)

Elective modules:
During the second term, you will be able to choose 60 credits from the indicative list below, so you can explore digital marketing more broadly in your first year.

  • Principles of Business 1 and 2 (60 credits)
  • Introduction to Research (30 credits)
  • Self-Managed Learning: emerging technologies, trends and themes in digital marketing (30 credits)

Second year (level 5)

Core modules

  • Digital Consumer Behaviour (15 credits)
  • Sales and Customer Relationship Management (15 credits)
  • Omni-Channel Communications (15 credits)
  • Digital Customer Experience and Value Management (15 credits)

Elective modules

  • Digital and Social Marketing (15 credits)
  • Creative Campaigns (15 credits)
  • Global Marketing (15 credits)
  • Value Proposition Design (15 credits)
  • Consultancy project (30 credits)
  • Self-Managed Learning: Digital Graphic Design, Interface and Authoring (30 credits)

Third year (level 6)

  • Social Media Strategy and Analytics (15 credits)
  • Data Analytics and Financing in Digital Marketing (15 credits)
  • Strategic Digital Business Model Building and Transformation (15 credits)
  • Digital Marketing Management (30 credits)
  • Mobile Marketing and Web Design (15 credits)
  • Major Project - Digital Marketing (30 credits)

How am I assessed?

Here is the assessment breakdown for the core modules:

First year (level 4)

  • 50% coursework
  • 25% written exams
  • 25% oral assessment

Second year (level 5)

  • 80% coursework
  • 15% written exams
  • 5% oral assessment

Third year (level 6)

  • 65% coursework
  • 35% oral assessment

This has hopefully given you an insight into the new Digital Marketing degree that we have just validated. To find out more information about the course, visit the Digital Marketing course page on the Pearson College London website.