Motion graphics, in a nutshell, is any graphics that use technology to create an illusion of motion, transformation, or rotation in order to communicate messages through video and audio storytelling (Triple 3D). Escape Studios offers full-time and part-time courses in Motion Graphics.
The very beginning
Motion Graphics dates back to the 1800s with the early creation of flipbooks to produce a moving picture through sequential drawings. Motion graphics allows the viewer to remember something better because of the use of fonts, colours and imagery.
However, without realising it, we have used motion graphics for a long time, just without calling it "motion graphics". For example, the credits on film screens are motion graphics. For example, Saul and Elaine Bass' film credit sequences show us some of the best earlier uses of motion graphics.
Now motion graphics is everywhere, in 2D and 3D and is not just used for film credits but for:
- Advertisements and marketing campaigns
- Logos and branding, for example Pixar:
- Gifs are a from of motion graphics!
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