On 14th February 2019, three of our third year Business Management students will be travelling up to CIM HQ’s to pitch their (brilliant) idea to Hawaiian Tropic and will be competing against 9 other finalists to hopefully become the winners of this year's CIM ‘The Pitch’. Below, one member of the team Chloe, talks to us about what it involves:

How did you hear about it?
I actually heard about it through one of Pearson College London’s newsletters. Looking to get into Marketing after my studies, I instantly noticed it was a competition by CIM and wanted to find out more. After reading about it, I realised that it was something that I love doing -coming up with ideas to problems - so knew I had to get involved!

What did you have to do?
First off we had to create a team of 2-3 individuals which lead to the formation of Co-creation. We then had to write a 2500 word report and a one page ‘judges summary’ on coming up with a solution for Hawaiian Tropics on how they can make women feel confident and protected all summer long. Holding a brainstorming session, we collectively came up with a number of numerous ideas that we believed would put us in further stead of reaching the final 10.

two women lying on white sand facing beach under blue sky
Photo by Toa Heftiba / Unsplash

Why did you want to enter?
Being proactive is imperative as a Business student. Many people get degrees these days, it’s about setting yourself apart and showing you’re doing that little bit more than others around you. This competition also helped me gain real-life Marketing experience, which is interesting to me as it’s something I want to get into after I graduate. Participating in this would also enhance my CV, and in essence, make me more salable when pitching myself to employers. Furthermore, the idea of networking with professionals in the Marketing field is something that is really exciting for me, being able to talk to the members of the judging panel which includes the Head of Brand and Marketing Communications at CIM, the Chief Marketing Officer of Printt, the Product Manager of Ella’s Kitchen, the Head of Sun and Skincare Europe of Hawaiian Tropics, the Marketing Director of Lidl, and lastly, SVP, EMEA Commercial Development of Mintel.

So how is it going?
Well we are actually in the final 10! This means that our report was nominated to be presented by us in front of the panel of judges on the 14th February. We have ten minutes to convince the panel that our solution is the game changer in the sun care industry. If we win, we receive £1,500, and we’ll be awarded as the winners of the ‘Marketers of the future’ at CIM’s Marketing Excellence Awards 2019.

So please keep an eye out for us, and keep your fingers and toes crossed. Hopefully we can bring the trophy back to Pearson Business School - and if you’re reading this as a prospective student - who knows, maybe someday this will be you!