“Demand driven education” as a term has existed for some time to describe learning programmes that help students be work-ready and gain the skills sought by employers.

A new report, Demand Driven Education. Merging work & learning to develop the human skills that matter from Pearson and Jobs for the Future, describes how postsecondary education is changing “to ensure alignment between desired qualifications and available training”, reflecting how education and the workplace are engaging in new and more profound ways.

Among other things this involves use of technology such as AI, data analytics, etc., that underpin labour market intelligence tools and techniques, giving educators insight into the evolving skills marketplace. It also involves employer and industry-led models, such as apprenticeships and other forms of work-based learning, which can lower the opportunity costs of education by providing further training on the job, as well as dynamic and work-based pedagogy, to incorporate the critical skills needed for the future of work.

The latter is a strong focus for Pearson College London, where we “walk the walk” on the report’s statement that “real collaboration with industry is necessary to make meaningful changes to curricula and beyond”. We use industry experts from major employers to refine our programme design and facilitate continuous alignment to market demands. These industry experts also help deliver our courses, complementing our tutors’ strong background in real business, to help guarantee rigour and professional currency, and create the contextual workplace knowledge that is valued by employers.

This comes together in the “perfect storm” of our degree apprenticeship programmes, where the employer-led design of apprenticeship standards and the Pearson College design incorporating work-based projects in to the learning, create the skills, knowledge and competences required in a flexible and dynamic way.
As demand driven learning gains pace in postsecondary education, this involvement of industry in designing and delivering education programmes will help learners prepare for the complexity of the future workplace economy, as well as create an equitable and sustainable lifelong learning culture for employees and employers alike.

Andy Ware - Director of Strategic Partnerships at Pearson College London

Explore Demand Driven Education Further....

On October 16th, Pearson College London will be holding an event exploring the impact of the report on key stakeholders, and you are invited to join us.

Date: Tuesday 16 October 2018
Time: 6:30pm - 9:30pm
Location: Pearson College London, 190 High Holborn, London, WC1V 7BH

We have assembled a worthy panel of experts ready to debate and decide:

  1. Specific areas where we must accelerate progress;
  2. Who is already making the right moves in the right direction, and finally;
  3. Who should take pole position in leading the change required to ensure the UK's continued competitiveness in the gig-economy.

To register for your tickets or for more information on our Panelists please visit our website.