Top Tips 3 min read

Defining Success Part 2

Katie Fiddaman

Katie Fiddaman posted on

6. Create a Personal Brand

One of the best ways to articulate your skills, experience, knowledge, and overall worth in today’s competitive job market is to create a personal brand that helps you stand out in the crowd. According to management expert and author Tom Peters,

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.”

Three ways you could create a personal brand:

  1. Pay attention to the details - everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the way you dress, your body language, behaviour with co-workers and even the emails you write are consistent with your brand message.
  2. Blog - blogging is a way to express yourself and people will feel more connected with you if they feel you are writing from a personal perspective. Blogs can be funny, informative or even educational. Whatever type of blog you decide to write, it will help customers to connect with you and your brand.
  3. Social Media - set up accounts on social networking platforms such as Facebook and Twitter. Ask your target audience to follow and like your pages, and try to update them on a daily basis. The updates should comply with your brand message.

    Photo by rawpixel / Unsplash

7. Be Transparent

In order to succeed, authenticity and transparency are two of the most important qualities to possess. People will not want to do business with you if they think you are illegitimate, dishonest or untrustworthy. Some examples of what NOT to do:

  • Make unrealistic claims about what you can offer
  • Lie about certain elements of your business
  • Try to “rip customers off” by charging them more capital for 'hidden terms and conditions'
    No matter the age of the audience, they will be able to tell if you're being false. So, avoid taking advantage of customers and be honest with all advertisement campaigns and information that you put out for the consumer.

8. Network

In business terms, networking refers to the development of professional relationships through the sharing of information. It is an essential part of modern business and can take different forms (could be anything from exchanging a business card to having an hour-long conversation), can be formal or informal and can be with anyone and everyone, whether they are in your industry or not.
Networking is a key factor in business to generate:

  • more opportunities to climb the career ladder
  • more skilled associates to help with projects
  • more contacts in the case of a business problem
  • more clients
  • more exposure to other businesses, clientele and consumers

"I would strongly recommend anybody just starting out, or indeed anyone bluffing their way through life as we all are in some way or another, to get to grips with these skills. Like pretty much everything else, they can either be learned the hard way or taught by experienced coaches and professionals. Looking back, I know which I would have opted for had the choice been available in those days!" - Ben Hughes, VP (Industry Engagement), Pearson College London

9. Stay Positive and Remain Grateful

Achieving career success is not an easy task and therefore it can be easy to doubt yourself and start to allow subconscious negative thoughts to take over. Trying to remain positive at all times will not only allow you to keep your own mental state of mind healthy, but will also come across in any business work or meetings that you may have or create.
In terms of gratitude, it might take a long time to get to where you want to be; equally, it is possible that you will get there a lot faster than expected. Whatever the case may be, it is vital to be grateful at all stages of the process and ensure that you portray this publicly too.

Photo by Lucas Lenzi / Unsplash

10. Deliver Value

Value might be the most important aspect to consider when creating a product or service. This is not value in the monetary sense, but theoretically, adding value to someone's life and trying to improve it by what you are giving them. If you're not improving the lives of consumers, you're really wasting your time. By building products, services or information that improves the lives of others, you can quite literally transform your business and catapult it into the stratosphere. This means long-term exponential growth. Beyond anything that you could quite possibly dream of.

If you have any other top tips for being successful in a career, please comment in the discussion section below.

Defining Success Part 2
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