Careers Advice 2 min read

Getting into Marketing- Where to start

Sara Roberts

Sara Roberts posted on

Deciding on what A-levels to take and what route you might decide on to get into Marketing can be tricky - in our ‘Careers Spotlight’ blog series, we’ve got some top tips on getting into Marketing.

A smart phone displaying the Facebook page and scrabble tiles forming the words “social media”
Photo by William Iven / Unsplash

“What careers options are there once you graduate with a Marketing degree?”

A Marketing degree is incredibly dynamic - the research skills and understanding of business organisational structures that are gained through the degree will equip you with transferable skills and a foundation of knowledge that you can apply to a range of different professions, some of these include;

  • Market researcher
  • Advertising
  • Brand Management
  • Digital Marketing
  • Marketing executive
  • Social Media Marketing
  • the list goes on...

To explore each of these options in more detail, take a look at the PROSPECTS website.

“What subjects should I take?”

There are no specific subject requirements in order to study Marketing at a degree level. An A Level or BTEC in Business or Media Studies are useful as it helps you understand the basic principles and disciplines involved in Marketing. Equally subjects like History and English give you a strong foundation for the essay writing and project work that would be involved during your degree. For those looking to keep their career options open after graduation, consider taking a ‘facilitating’ subject like, maths or a foreign language. If you aren’t currently studying these subjects don’t be put off from applying, other humanities and arts related subjects develop written and presentation skills that you will be able to use both academically and professionally.

“What skills will I gain through doing a Marketing degree”

Marketing degrees equip you with report writing skills, project work and a wider appreciation of how organizations operate. Through your degree you will gain an understanding of consumer wants and needs and fulfilling the requirements of the client as well and the importance of market research. Along with this you will also gain skills in;

  • Report writing
  • Presentations
  • Management and Leadership
  • Negotiation
  • Organisational/prioritisation skills

Whether you decide to pursue a career after graduation in the Marketing sector or move into a completely separate field these skills will be invaluable throughout your working life.

“What can I do to make sure my personal statement and CV stand out?”

Whilst gaining a professional qualification is essential in some professions, it is also important to try and gain work experience within the industry. Work experience could include part-time work in a local business of any organisation, large or small. Gaining early experience will allow you to pick up office and admin skills, as well as improve your ability to work independently and manage your own workload. Part of what makes our degrees stand out are our guaranteed internships*, as you would be graduating not only with a degree but also with industry experience to give you a head start in the sector. Volunteering in your spare time is also a great way to gain valuable experience. Take a look at volunteering pages in your local area or speak to local firms who may be interested in a summer/holiday intern. For more information on summer internships and placements visit PROSPECTS.


Photo by Karine Germain / Unsplash

Getting into Marketing- Where to start
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