I am now one month in to my job as Communications and Content Assistant and I have already been exposed to a multitude of tasks and activities to help me gain as much experience as possible. It has also been a perfect opportunity to get to know the team a bit better and work with different people on different projects.
Some of things I have been getting involved with this month have been:
- Writing blogs - we were introduced to a new blogging platform, Ghost, whereby you freely upload content to represent Pearson College London and reach our target audiences. I write this blog, a personal one that reflects my experiences at Pearson College London; and then I also write a variety of other blogs: giving advice, guidance, information, facts, or gathering student-based contact to provide first-hand experiences.
- Social media content scheduling - this involves collating organic content that will have an impact on followers and inform audiences in an interesting way, with the target of getting impressions and engagement on our social media platforms.
- Social media monthly report - studying the data from all of the social media channels that we have been posting on throughout the month, I picked out the least engaging and best performing social media posts and provided detail about improvements for the future.
- Escape Studios monthly newsletter - each month, I have to put together and send out a newsletter representing Escape Studios. I have learnt how to use our database systems and had to ensure that the newsletter is emailed to the correct people.
Graphic Design Projects
I have also had the responsibility of working on two graphic design projects, involving the submission of a brief with the idea behind what I wanted to be produced.
- Infographic - I came up with this idea as I wanted to present potentially mundane information in an interesting manner. The aim of this infographic is to display what we offer at Pearson College London and how this compares to other universities.
- Social media double page spread - as part of an internal project to welcome Pearson Business School students in September, a welcome pack is being generated. As a part of this booklet is a double page spread dedicated to our social media platforms and the hashtags we use, so we can engage new students from the day one! The design of this one was something I am really excited to see, as the idea is fun and engaging so it will be interesting to see how it turns out!
Last week, I attended a new event dedicated to Apprenticeships in the UK and opening them up further, as an option for young people. The event was called Apprentice18 and was held at Ravensbourne University in North Greenwich. The event entailed talking to students, teachers, advisors and higher education providers about apprenticeships and the nature of the degree apprenticeship I am currently completing. It was a really insightful day for me and being given the opportunity to present has also helped me learn more about Pearson College London.
In summary, my role, as stereotypes may suggest, does not involve doing administration tasks all day, making other people tea or coffee, or running around for more senior members of staff. The tasks you do and the events you get involved with as a degree apprentice have an impact on the business and the work experience obtained is invaluable.
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